Make sure we didn’t leave anyone out. We identified 11 distinct end user audiences in addition to numerous stakeholders who would all need to be included in our efforts.

Get a better understanding of what issues and concerns may exist and how we could best handle them. For example, company badges don’t just open doors or entry gates. Badge technology is integrated with other company systems and services, such as printer/copier access, learning systems, IT kiosks, and more.

Identify the most effective channels to deliver the right message, to the right audience at the right time. Because we learned that sending mass emails wasn’t an option, we had to get creative in how we spread the word. From intranet pages and articles, to digital and print signage, to presentations, demonstrations and leveraging embedded communication staff in each function, we were able to reach all audiences with the information they needed to take action.

Put user experience front and center in all aspects of the project, from communications to stakeholder engagement, to designing the badge swap process.

created a custom communication and change management strategy

created the “story” for the project that could be used by leaders and project managers to socialize it, build advocacy, and support messaging consistency

developed an amazing and distinctive visual campaign that would be instantly recognizable

what was happening (access technology upgrade)

why (to secure campuses and keep people safe)

the benefits of the change (better user experience, scalable)

and what they need to do (swap old badges for new ones)