Humans are wired for narrative. Story is a powerful tool to influence beliefs and actions, to inspire people, and to sell ideas and programs. Let us teach you (and your team) how to be an effective storyteller–whether it’s in conversation, in presentation, or with data.
Our brains are wired for story. As humans, we are more receptive to stories than we are to data or hard facts. This is because stories help us relate, they allow us to empathize, and they allow our brains to process information in a form that is more digestible and memorable.
The average person today is inundated with facts and data and we let most of this pass through our brains with minimal retention or reaction—unless something makes the information stand out in a meaningful way. People don’t want more information. They’re up to their eyeballs in it. People want faith—faith in you, your goals, your success, in the story you tell. It’s faith that moves mountains, not facts. Faith needs a story to sustain it—a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise.
Crafting a good story and being able to tell that story in an engaging way is the secret sauce to getting your audience to not only pay attention to you, but to motivate people to get up and do something. Change something. Feel something.
Benefits of good storytelling: