Business Storytelling:
Business Storytelling:
Influencing & Engaging Audiences
Influencing & Engaging Audiences
Every day we need to connect with our colleagues, our managers, company leaders and clients. We do that through business communications that can take the form of email, presentations, meetings, or other channels.
Most people create at least one presentation a week. And the average person sends about 40 business-related emails each day.
Unfortunately, many people aren’t skilled at creating clear, compelling and effective business communications that actually achieve specific goals like:
- Informing or engaging audiences
- Requesting input
- Securing support for ideas
- Spurring a change in behavior or action, or
- Driving decision-making
Does this sound like you?
- Your emails don’t receive the response you want
- Your audience isn’t paying attention to you
- Decisions you need don’t happen or are delayed
- You’re missing out on opportunities for advancement
- Your data isn’t telling the right story
- You struggle to prioritize your thoughts and ideas into a coherent message
What if you could have the simple framework and proven tools I use with my own clients – the techniques I use to craft a good story that helps audiences relate to the issues or problems being presented, making it easier for them to pay attention, to understand and support the ideas or information being shared?
Business Storytelling: Influencing & Engaging Audiences covers:
- Why using storytelling in business communication is so effective
- A simple, repeatable framework for incorporating story into your business communications
- How purposeful content creation leads to better outcomes with your audience, such as decisions, action, or support for your ideas
- Design principles and a presentation structure that will convey your message effectively, and
- How to use the story framework and other tips you learn to write better emails and meeting invitations
While this course is more focused on content development and writing, and not about presentation skills, your presentation game will be elevated when you are confident in your story and your content.
This online class is for anyone…
- In a professional role, regardless of industry, role or level who needs to create business communications like presentations, emails, meeting materials (in person or virtual)
- Who needs help influencing decisions or outcomes key stakeholders
- Who wants to up-level business communication skills (for themselves or a team)
Using the techniques included in this course will…
- In a professional role, regardless of industry, role or level who needs to create business communications like presentations, emails, meeting materials (in person or virtual)
- Who needs help influencing decisions or outcomes key stakeholders
- Who wants to up-level business communication skills (for themselves or a team)
How It Works
This is a self-paced, online course that includes 10 modules in video format with full transcript, plus:
- Case study scenarios
- Downloadable resources to help you apply what you learn
- Two Google Slides templates
- Certificate of completion
Completing all of the modules should take about 90 minutes.
As part of the purchase process, you will need to set up an account in our learning management system. You will create a username and password and provide an email address so that we can communicate with you about the course (purchase receipt, welcome email, etc). Payment is securely completed through Stripe.
We know it takes time to master new skills and change how you work. After purchasing the course, you’ll have access to the materials for six months so you can revisit any lesson and practice new skills.